Consumer Insights Final Project

In a group of three, my peers and I rebranded hot tea to appeal to Gen Z consumers in the UK. My role included designing the pitch deck, writing the creative brief, creating OOH mockups, developing the marketing strategy, and building the pricing model.

London Study Abroad

Summer 2024

Account Planning Final Project

Fully branded and provided strategies for the Conscious Career CEO who needed creative direction for launching his business. My role in this project included stepping up to be the Account Manager. I was able to use my team’s research to come up with a strong insight, marketing strategy, and mockups. My group and I beat out our other classmates with our pitch and won the client over.

Spring 2024

Songfest is a Greek-wide dance competition that raises funds for the Boulder local food bank, combining creativity, performance, and philanthropy. For the past three consecutive Spring semesters, I have served as the Songfest Coordinator for Kappa Alpha Theta, taking charge of choreography, costume design, music editing, and script writing. This role has been one of my biggest college accomplishments, challenging me to grow as a leader by managing a large team, fostering creativity, and ensuring every performance tells a cohesive story. I’m excited to begin preparations for this year’s performance and continue building on the legacy we’ve created.

Spring 2022, 2023, 2024, 2025

Completed a year-long senior thesis advocating for the implementation of comprehensive sex education in both public and private schools across the United States. The project involved extensive research, analysis of current educational policies, examination of public health data, and development of a well-supported argument for age-appropriate, inclusive, and medically accurate sex education. This thesis strengthened my research, writing, and critical thinking skills while allowing me to explore a topic I’m passionate about.

Fall 2020 - Spring 2021

Independently recreated United Airlines’ Three Perfect Days Hemispheres blog for Boulder, Colorado. This allowed me to practice separating my personal preferences from the target audience and crafting a well-rounded weekend itinerary tailored to time-flexible, active, wealthy travelers.

Spring 2025

Consumer Insights Buyer Persona

PG Tips is one of the largest-selling tea brands in the UK. During my studies in London, our purpose was to market tea to Gen Z which I exemplified in this buyer persona with data from Mintel UK.

Summer 2024

Social Media Strategies Final Project

Collaborated with a group of peers to create a mock social media campaign aimed at boosting engagement and attracting a new audience of Olipop drinkers. My role included designing the pitch deck, conducting the SWOT analysis and audience analysis, and creating social media mock-ups.

Spring 2024

Strategy document that goes along with Olipop Social Media Campaign presentation deck.

Spring 2024

Brand Building Project

Collaborated with my peers develop innovative brand extension and product ideas aimed at enhancing Patagonia’s sustainability efforts and expanding its audience reach. My contributions focused on defining the brand essence, identifying positive brand signals, uncovering key consumer insight, and crafting the concept for Patagonia Glow, a sustainable candle line inspired by Patagonia’s consumers love for the outdoors.

Fall 2023

Brand Building Project

This solo project focused on strategically repositioning Peloton after its controversial holiday ad received widespread backlash. I conducted a thorough analysis of the brand’s public perception, identified key audience insights, and proposed a new creative direction designed to rebuild consumer trust. The project emphasized brand storytelling, campaign messaging, and repositioning Peloton as an inclusive and empowering fitness brand, with a focus on celebrating all forms of personal progress.

Fall 2023

This independent final project focused on developing a comprehensive marketing campaign to position Scrub Daddy sponges as a must-have product for college students. The project included a media plan, allocation schedule, scripted ad concepts, OOH activations, and experiential marketing ideas all tailored to resonate with the college lifestyle. The campaign highlighted Scrub Daddy’s versatility, durability, and playful brand personality, while addressing the unique cleaning needs of dorms, apartments, and shared living spaces.